CabinetM – Stacks Intro
What is a Marketing Stack?
A marketing stack is a visual representation of a technology suite being used to achieve a specific business objective. Long used by engineering teams, stacks are now being adopted by marketers to track and manage the technology being used to acquire, engage and retain customers.
In their simplest incarnation, marketing stacks can be used to support budget and strategy presentations and to communicate technology strategy across the organization.
A Framework to Manage
Source: CabinetM – Stacks Intro