If you have to design an interface it’s almost obvious to think to begin the process by drawing. But is this the best way? I once casually started by writing an imagined human-computer conversation, and only afterwards I continued by drawing. This changed my way
40 things you need to know about the Scaled Agile Framework® SAFe tackles the tough issues-–architecture, integration, funding, governance and roles at scale The Scaled Agile Framework® (SAFe®) provides a recipe for adopting agile at enterprise scale. It is illustrated in the big picture. A Scrum
During my Summit talk, I discussed three enterprise challenges when scaling Agile; process and documentation culture, underestimation of planning effort, and managing a complicated infrastructure. There certainly is a lot to say on all three topics! In this blog post, I would like to dive a bit deeper into
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.[1][2] It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances.[3] It assists firms in aligning their activities
Comparing Agile Software Tools Agile is an exciting way to quickly deliver higher-quality products to your customer. New agile tools are emerging every day. This course helps you compare the strengths and capabilities of several different agile software tools, including Microsoft Excel, Atlassian’s JIRA, VersionOne,
Why do we write use cases? We write use cases for the same reasons that people use our software – to achieve goals. In our case, we want to assure that we are creating the right software. By looking at this high level goal in
In our article, The 8 Goals of Use Cases, the first goal is that our use cases must support requirement-completeness validation. In this article, we explore how to address this goal and how use cases can help. There are many pieces to this puzzle, and
7 Ways to Measure Test Coverage Test coverage is a measure of the degree to which a test exercises some feature(s) or code. Test Coverage Relates the Tests Test coverage relates the tests produced to the software or features under test such that we
Most businesses and organizations have websites, and with the popularity and proliferation of all sizes of mobile devices, a mobile strategy for those websites is more important than ever. If you haven’t already begun to make those decisions about your own organization’s mobile website presence,
Dynamic Creative Optimization Basics Dynamic creative optimization is a relatively new technology to the online advertising space, but it is sure to see tremendous growth this year. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer.
This post is continuously updated to reflect how programmatic creative and dynamic creative optimization (DCO) are evolving. When people think of the relationship of programmatic creative vs. DCO, a common misunderstanding is that dynamic creative optimization and programmatic creative are different technologies. One is actually a subset
In digital advertising, ecosystems for programmatic bidding, targeting and delivery should mean that the days of one-ad-fits-all are over. But, according to an AppNexus/Thunder study, 97 percent of campaigns don’t have a unique creative for each targeted placement. Apparently, it’s not unusual for a campaign to consist
